Technologies inside theme and waterparks are a fundamental part of the visitor experience. From ticket sales to different attractions, Technologies will always be present in all aspects during the stay of visitors in these centers.
For this reason, it is important that park managers have clarity when answering the following question: Do the technologies with which we have equipped the park really meet the needs of our visitors?
In this article, we will enumerate the necessary steps to identify and evaluate the technological needs that arise in a park and how its managers can guarantee staying updated and competitive in the Amusement industry to respond to the high demand of its public, especially on the eve of the summer season.
STEP 1: Evaluation of the park's needs
Before implementing any changes in technology, park managers must evaluate their specific needs. This includes reviewing existing attractions and identifying any problems or needs for improvement.
They must take a moment to reflect on the daily activities that take place in their facilities. Are they satisfied with the functionality and support that current technology provides to improve operations and increase visitor satisfaction? It is important to recognize that there are opportunities for future growth. Surveying visitors and listening to feedback from staff under their charge will be key to identifying those future technological requirements.
Some common weaknesses detected in parks are:
- Long lines and inefficient entry processes
- Difficulty accessing visitor information
- Lack of communication between systems
STEP 2: Researching technology options
Once the park's needs have been identified, managers must research the different technology options available. This may include analyzing the market regarding technology used in other parks, researching emerging technologies, and consulting with industry experts.
Currently, there are several trending technologies being implemented in the Amusement industry, such as online management systems to facilitate access control, queues, and sales automation systems for park payments. There is also Virtual Reality (VR), which allows visitors to experience exciting adventures in virtual worlds and mobile applications that enable them to plan visits, access maps, schedules, and attraction waiting times.
STEP 3: Searching for technology providers or partners
To achieve a successful implementation of new technologies in your theme or waterpark, it is important to have a well-defined roadmap. This should establish the characteristics and functionalities that you wish to incorporate in the short term, as well as those that you will seek in the future. To carry out this task, it is advisable to search for technology providers or partners who can meet these needs and work together to achieve an optimal visit experience for visitors.
When choosing your technology partner, they should provide you with:
- A thorough understanding of your needs
- Knowledge of the purpose of your project and generate value for your business
- Assistance in the adoption of new technology through training
- Support your internal teams in each phase of the process
- Propose solutions and collaborate in the elaboration of a work plan
STEP 4: Technology Implementation and Training
Once the appropriate technology has been selected, the next step is to implement it in the park. This may involve the installation of new technologies, upgrades to existing technology or integration of different systems.
It is important to train park personnel to ensure they can effectively use the newly installed technology. Training could include operating and maintaining the technology, as well as customer service and problem resolution during times of high demand.
STEP 5: Continuous monitoring and maintenance
Finally, it's important to continuously monitor and maintain the park's technology to ensure that it remains efficient and effective. This may involve performing regular maintenance, updating technology and troubleshooting any issues that arise.
Now that we've discussed the different steps involved in transitioning to new technologies for your theme or waterpark, you can rest assured that while change may seem overwhelming, the benefits of adapting will be significant.