Success stories: smart lockers at Baqueira Beret
Discover how the Baqueira Beret ski resort has transformed its ski storage service with VACWAYlockers technology, offering its customers a fully autonomous and frictionless experience. We explain how the Baqueira Store team has digitized the locker reservation and management process, optimizing operations and improving visitor satisfaction.
The reference ski resort in the Spanish Pyrenees offers a digital and autonomous ski storage service thanks to VACWAYlockers technology
With more than 170 skiable kilometers and close to 1 million visitors per season, Baqueira Beret is one of the most important ski resorts in Spain. In this high-traffic environment, optimizing services such as ski storage is key to improving the visitor experience.
Manual management that needed to be modernized
Before implementing VACWAY smart lockers, ski storage management at Baqueira Store was handled manually, similar to hotel room management. This model created friction points in the customer experience, as visitors seek maximum agility to start their ski day.
The VACWAYlockers solution: 100% autonomy for the user
Thanks to the joint work between the Baqueira Store team and VACWAY, a solution has been implemented that allows customers to manage their ski storage autonomously:
100% online process: advance reservation and payment from the website or on-site via QR
Digital payment: card, Apple Pay, or Google Pay
Automatic locker assignment: the customer receives their access code directly by email
No staff intervention: the system is completely autonomous, optimizing resources
Testimonial: Pedro Los Huertos, manager of Baqueira Store
"Before starting this journey with Vacway, locker management was quite manual. Now the customer scans a QR code, selects the locker, and completes the entire process autonomously. They can also do it in advance from home. The experience with Vacway has been very good: flexibility, ease of work, and a product that truly improves the customer experience."
Results and benefits for the resort
Improved visitor experience: fast and autonomous reservation
Elimination of waiting times: immediate access to the service
Operational optimization: reduced workload for resort staff
More efficient and secure management: full traceability from the VACWAY platform
Do you want to improve service management at your resort?
VACWAYlockers allows you to digitize key processes such as ski storage, optimizing customer experience and operational resources. Contact us and we will help you transform your services.